Bybit and Tether Partner to Advance Cryptocurrency Adoption in Brazil
Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has formed a strategic partnership with Tether to accelerate cryptocurrency adoption in Brazil through institutional collaboration, event sponsorships, and educational initiatives.
The partnership includes co-sponsoring the Blockchain Rio conference, one of Latin America’s leading blockchain events, where new Bybit users will receive a bonus in USD₮ upon registration.
Bybit and Tether are also in advanced discussions with Visit Rio to integrate cryptocurrency into the city’s tourism sector. The initiative aims to offer discounts and USD₮ rewards to tourists using digital assets for local services and purchases, positioning Rio as a crypto-friendly destination.
As part of its strategy, Bybit will launch a national educational program featuring “Learn to Earn” campaigns, rewarding users for completing blockchain courses. The program will be supported by in-person workshops, university meetups, and seminars targeting students, developers, and entrepreneurs.
Bybit has strengthened its presence in Brazil following the appointment of Israel Buzaym as Country Manager earlier this year. The company has introduced localized products, including Bybit Pay and the Bybit Card, to bridge traditional finance with digital assets.
“It’s an honor to lead Bybit’s efforts in Brazil at such a transformative time,” said Buzaym. “Brazilians have a long history of embracing innovation. We’re already seeing strong momentum in the adoption of our services. This partnership with Tether brings the trust, liquidity, and strategic direction needed to make crypto a natural part of everyday life for millions.”
Tether, the issuer of USD₮—the most widely used stablecoin—has a market capitalization exceeding $114 billion and plays a vital role in the global digital economy.
See also: "Binance’s "Shariah Earn" Expansion Adds New Opportunities for BNB Growth"
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