Rakuten integration could boost XRP price
According to Santiment Intelligence — an analytics platform for blockchain, social, and sentiment data — $XRP is experiencing its second-largest surge in bullish sentiment on social media over the past two years.
Rakuten integration boosts XRP’s social capital
In its latest post on X, Santiment noted that the recent increase in positive sentiment around $XRP is partly driven by its integration with Rakuten — a major global rewards and e-commerce platform.
Rakuten Wallet officially launched spot trading and payment features for $XRP on April 30, 2026, fulfilling its earlier announcement. Following the launch, Rakuten Wallet users in Japan can now convert their Rakuten loyalty points into $XRP. They can also trade the cryptocurrency on the spot market within the app or use it for payments at more than 5 million merchants worldwide.
History supports potential XRP rally
Members of the crypto community view this development as an important step toward mainstream adoption of $XRP, although the price has not yet shown significant movement. Historical trends suggest that such developments rarely lead to immediate price spikes. Instead, they tend to influence the long-term evolution of the asset, especially after the initial wave of excitement fades.
During crypto market cycles, major adoption moves typically occur after FOMO subsides, and many analysts believe $XRP may follow a similar path this time. At the time of writing, $XRP is down about 55% over the past nine months, according to TradingView, trading at $1.36. This has led investors and traders to wait for a reversal amid steady accumulation.
Strong XRP exposure via Rakuten
It is worth noting that the launch of $XRP on Rakuten Wallet could give the cryptocurrency access to a massive base of 44 million active Rakuten Pay users. Meanwhile, the broader Rakuten ecosystem has over 3 trillion loyalty points in circulation, equivalent to approximately $23 billion that can potentially be converted into $XRP.
At the same time, Rakuten Wallet is running a promotional campaign targeting early adopters. Any user who purchases cryptocurrency worth 30,000 yen or more automatically receives $XRP worth 500 yen, while those purchasing tokens worth 100,000 yen or more qualify for $XRP worth 1,500 yen.
At the time of writing, the new integration is available on mobile devices as an “early release for Android.” However, Rakuten Wallet stated that an iOS version update will be released soon.
See also: "Bitcoin breaks three-day losing streak and rises above $76,000 despite $75M in long liquidations"
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