Secret Token Sales Increased Trump Family Wealth by $660 Million
Donald Trump’s family reportedly earned around $1.55 billion from token sales linked to the World Liberty Financial project, increasing the family’s overall wealth by approximately $660 million. These conclusions were published by the Bloomberg Billionaires Index after accounting for previously undisclosed transactions.
The figures relate to the WLFI token, whose sales reportedly made World Liberty Financial the Trump family’s most valuable asset — surpassing even their stake in Trump Media & Technology Group and the Mar-a-Lago resort.
According to Bloomberg estimates, additional WLFI sales increased the family’s total net worth by roughly 9%, bringing it to $6.8 billion. The analysis relied on data from research firm Tokenomist.ai.
Crypto Became a Major Source of Wealth
Since late 2024, the Trump family has significantly expanded its exposure to cryptocurrency-related ventures, ranging from Bitcoin mining operations to Trump-branded meme coins.
However, World Liberty Financial has now emerged as the centerpiece of that crypto portfolio.
Bloomberg reported that in late 2024 and early 2025, the project publicly sold large amounts of WLFI and raised more than $550 million.
In addition, another 5.9 billion tokens were reportedly sold.
Further analysis of project documents suggested that an additional 1 billion tokens may have been allocated to early investors, although the exact nature of that arrangement has not been officially confirmed.
Investors Face Heavy Losses
Despite the increase in the Trump family’s paper wealth, investors in Trump-linked crypto projects have faced a difficult period.
The WLFI token, Trump meme coins, as well as shares of Trump Media and American Bitcoin Corp., have all declined significantly over the past year.
WLFI is currently trading below $0.07, approximately 50% lower than at the beginning of the year.
Because the Trump family’s tokens remain locked, they are not directly included in Bloomberg Billionaires Index calculations.
However, on paper, the value of those holdings has reportedly fallen by approximately $2.4 billion during the same period, assuming the family supported a new proposal and burned 10% of its token supply.
Legal Disputes Add Pressure
The project is also facing mounting legal pressure.
In April, one of World Liberty Financial’s largest investors, crypto entrepreneur Justin Sun, filed a lawsuit accusing the company of extortion and attempting to unlawfully seize his tokens.
World Liberty rejected the accusations and later filed its own defamation lawsuit against Sun.
Sun has denied those allegations as well.
See also: "Senate Banking Committee Releases New Version of the CLARITY Act"
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