Morgan Stanley to Launch Trading in Bitcoin, Ethereum, and Solana
Investment bank and financial services provider Morgan Stanley has announced it will launch trading in Bitcoin, Ethereum, and Solana (SOL).
Clients of the company will be able to buy and sell digital assets online via the brokerage platform E*Trade. The service is expected to launch in the first half of 2026 in partnership with crypto infrastructure provider Zerohash. The list of supported coins may later expand to include other popular assets such as XRP (XRP) and BNB (BNB).
“Blockchain technology has proven its viability and is here to stay. That’s why our clients should have access to digitized assets, traditional assets, and cryptocurrencies within a single ecosystem they are familiar with,” said Morgan Stanley’s Head of Wealth Management Jed Finn.
Zerohash CEO Adam Berg noted that Morgan Stanley is not the only financial giant seeking to provide crypto-related services and adopt blockchain technology. According to him, nearly all major U.S. banks and financial institutions are showing interest in digital assets, which should drive further capital inflows into the coins and tokens market.
Currently, Morgan Stanley limits itself to crypto derivatives. In 2021, the bank gave wealthy clients access to invest in Bitcoin funds, and last year it allowed financial advisors to offer shares of BTC-ETFs listed on the U.S. market.
See also: "Number of Crypto Millionaires Surges 40% in a Year to Record 240,000"
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